High Point Market always brings the design world together, and this year’s event in High Point, North Carolina introduced something truly inspiring: Broad Hall. From the moment guests stepped inside, it was clear that this new space was created to celebrate innovation, collaboration, and thoughtful design.
For Azenco Outdoor, being part of this debut was an exciting milestone and the perfect chance to share our real-world experience in outdoor living
In the sections below, we highlight the Broad Hall experience, the energy it brought to High Point, and the meaningful connections that made this debut one to remember.
Table of Contents
A New Milestone for Collaborative Design in High Point, North Carolina
High Point Market continues to be one of the largest and most influential design events in the world. Because of its reach and constant flow of creative professionals, it became the ideal setting to introduce Broad Hall, a new design-forward space developed with the support of NKBA and COSENTINO. The purpose was simple: gather respected brands under one roof and offer a place where ideas could grow through shared insights.
Broad Hall featured a warm, open layout that encouraged conversation, exploration, and discovery. As guests moved through the space, they found a blend of materials, product lines, and architectural elements that worked together in a seamless way. It felt fresh, modern, and welcoming; perfect for the design-focused audience that High Point attracts each season.
A Shared Vision Brought to Life at High Point
Broad Hall’s debut brought together a meaningful mix of industry leaders, including Azenco Outdoor, BLANCO America, BlueStar, CODARUS, Fabuwood, Feeney Inc., Ferguson, FreePower, High Point Market Authority, James Martin Vanities, Kichler Lighting, Lutron Electronics, Miele USA, Sherwin-Williams, and Urban Bonfire. With such a wide range of brands, the experience blended surfaces, appliances, cabinetry, lighting, furniture, outdoor structures, and technology into one unified story.
This collective vision created a well-rounded design experience that highlighted how collaboration can introduce new possibilities for homeowners, designers, and businesses.
The R-BLADE™ Creates a Welcoming Moment at High Point
At the main entrance of Broad Hall stood our R-BLADE™ motorized louvered pergola, designed and manufactured by Azenco Outdoor, and installed by Innov8 Outdoors. The structure was not displayed as a traditional product feature. Instead, it acted as a natural extension of the space, shaping an outdoor area where guests gathered, relaxed, and connected.
With clean lines, adjustable louvers, and a modern design, the R-BLADE™ added a sophisticated touch to the exterior setting. It became a calm place for conversations and provided a real example of how well-designed outdoor structures can support memorable experiences.
A Thoughtful Outdoor Space for Guests at High Point Market
The pergola featured a white frame paired with warm woodgrain louvers, which matched the architectural style of Broad Hall. As guests explored the event, many stepped into the outdoor area to enjoy the shade and the soft, comfortable atmosphere. The space allowed people to pause, talk, and enjoy the day, showing how practical outdoor design can support everyday comfort.
Years of completing residential and commercial projects have shown us that thoughtful details can change how people use outdoor spaces. That insight guided the way this pergola was prepared for High Point.
Furnished with Azzurro Living for a Seamless Setting
To complete the outdoor experience, Azzurro Living, one of CODARUS’ premium furniture lines, furnished the space with pieces that added softness and depth. Their furniture enhanced the pergola’s design, creating a space that felt both practical and elegant.
Together, the Azenco Outdoor and Azzurro Living furniture showed how outdoor areas can become functional extensions of a home or business when design, materials, and comfort come together with intention.
Connecting With Industry Leaders in High Point
One of the most valued aspects of High Point Market is the opportunity to meet and learn from leaders in the design world. Broad Hall made these moments feel natural and meaningful as people moved through the space and gathered for conversations.
Conversations With Key Voices in Design
During the event, our team had the chance to connect with Bill Darcy, Jr., NKBA CEO & Global President; Patty Herrera, COSENTINO VP of Business Development; and Kerrie Kelly, NKBA, FASID, Broad Hall’s designer and the NKBA Chair for 2026. Each conversation centered on design trends, material innovation, and the growing importance of outdoor living in both residential and commercial projects.
These discussions were warm, forward-thinking, and focused on the needs of today’s homeowners. We appreciated the chance to share ideas and learn from such respected voices in the industry.
A Memorable Moment With Architectural Digest
A special highlight was meeting Amy Astley from Architectural Digest during her private book signing. Her insight into editorial storytelling and the role of design in everyday life made the meeting truly memorable. High Point Market is known for creating unique opportunities, and this moment was one we valued deeply.
Highlights From the Broad Hall Debut in High Point
Broad Hall offers a creative blend of products, materials, textures, and ideas. Throughout the event, guests explored displays that reflected the future of design in a clear and inspiring way. The energy in the space remained steady, and the mix of brands created a balanced and engaging experience.
A Unified Vision for the Future of Design
The debut illustrated how much the design community can achieve when brands work together. By blending different categories into one shared environment, Broad Hall proved that collaboration leads to stronger, more complete design solutions. It also showed how important both indoor and outdoor spaces have become for homeowners and business owners looking to create long-lasting comfort.
Looking Ahead to High Point Market in April 2026
After such a successful debut, there is already excitement for the next edition in April 2026. We look forward to returning to High Point and continuing our conversations with designers, builders, architects, and homeowners.
At Azenco Outdoor, our mission remains the same: bring better quality, better design, and better experience to outdoor spaces. High Point Market continues to be the place where new ideas take shape, and we’re excited to be part of it again.
Frequently Asked Questions
What is Broad Hall at High Point Market?
Broad Hall is a new design-focused space created to highlight innovation and collaboration among leading brands.
Why was Azenco Outdoor included in the debut?
Kerrie Kelly selected our R-BLADE™ pergola as part of the Broad Hall collaboration because it aligned with her vision for a modern, welcoming outdoor area.
What made the R-BLADE™ stand out at the event?
Its modern design, adjustable louvers, and seamless fit made it a natural gathering space for guests.
Will Broad Hall return in April 2026?
Yes, the next Broad Hall event will be on April 25-29, and we look forward to participating again!
Leslie Chapus
Vice President & Co-Founder
Leslie oversees sales and marketing at Azenco Outdoor, with a focus on modern outdoor living solutions.
